PUBLIC SERVICE ANNOUNCEMENTS
Blacks in the Media Jennah Jones Little
Black in the media- Tymir Clark
Blacks in the Media By Semaj Jones
Often in the form of commercials and print ads, PSAs are created to persuade an audience to take a favorable action. PSAs can create awareness, show the importance of a problem or issue, convey information, or promote a behavioral change. Whether you have a cause of your own or you are an educator, PSAs create a forum for learners to actively participate in a project that allows them to become stewards of — and advocates for — social change.
PSAs came into being with the entry of the United States into World War II. Radio broadcasters and advertising agencies created a council that offered their skills and facilities to the war effort, creating messages such as, "Loose lips sink ships," "Keep 'em Rolling" and a variety of exhortations to buy War Bonds.
Examples of Public Service Announcements
The most well-known and controversial PSAs of the last decade have been designed by the Truth Initiative with its "truth" campaign. Their guerrilla-style ads and controversial street demonstrations have cut through the clutter to create a powerful message about the dangers of smoking. Truth advertisements are intended to be shocking, often using the "sledgehammer" approach to facts, but hitting people over the head with information that cannot be ignored.